We had a wine tasting today in school. Most people would enjoy a wine tasting, not me. I don't drink alcohol at all, don't like it, never really did. And I've tried to develop an appreciation of wine. When I worked at the "west coast pizza chain from hell" we had a wine tasting that paired the wine with our ingredients, and I got the different flavors, I just didn't like any of them.
The guy who was leading the tasting was filled with knowledge and passion for wine. He had a great presentation style, I thought. He kept my interest, I learned things, even chuckled once or twice. When the tasting came along the whites were not to my liking, the first sip of the Riesling was okay but the second sip confirmed I still didn't like wine. And when the reds came along, forget it! I made the ugliest face of my existence (and believe me, I've made some ugly faces) and quickly pawned off the rest on a classmate.
So that's that. And as the teacher pointed out, people in the service industry need to know wine. Good thing I don't want to work in the service industry :)